我相信，好的品牌设计
生长在逻辑与直觉之间，
在功能与情感之间，
在传统手艺与智能工具之间——
我做的，是在这些张力里，
找到最准确的那一个表达。
I believe good brand design grows between logic and intuition, between function and emotion, between the timeless craft and the tools of intelligence — my work is to find the most precise expression within these tensions.
我是 Shona，品牌设计师，13 年实践。工作从 Logo、包装、展会，到空间装置、数字产品与界面——擅长把抽象的品牌策略，落到每一个真实触点上。在 B 端和 C 端、严肃和轻盈之间都自如。 I'm Shona, a brand designer with 13 years of practice. My work runs from logos, packaging and exhibitions to spatial installations, digital products and interfaces — translating brand strategy into precise, real-world touchpoints. Equally at home in B2B and B2C, in restraint and play.
好的品牌设计依赖跨媒介的语言一致性，以及对业务的深入理解。最近两年，我把 AI 系统化地接入了从概念推演、可控生图、图生视频到编程上线的完整流程——生成交给机器，判断留给自己。 Great brand design depends on cross-medium consistency and a real grasp of the business behind it. Over the past two years I've built AI into the full pipeline — concept, controlled image generation, image-to-video, and coded delivery. Machines generate; I judge.
不是设计一个 Logo，
而是让一家企业，
在两个市场拥有同一张脸。
Not designing a logo — giving a company one coherent, credible face across two markets.
施贝化学（SpecChem）是一家美资特种建筑化学品企业。在职三年，我是公司唯一的品牌设计师——从 Logo 规范、色彩系统，到产品包装、宣传册、展会物料、办公系统，整个品牌的视觉世界由我一人搭建与守护。这是我至今投入最深、最完整的一段品牌实践。 SpecChem is an American specialty construction-chemicals company. For three years I was its only brand designer — the entire visual world, from logo guidelines and color systems to product packaging, brochures, exhibition collateral and office stationery, built and maintained by one pair of hands.
"生成从未如此容易，
判断从未如此重要。
AI 负责摊开一百种可能，
我负责选出对品牌成立的那一种。"
"Generation has never been cheaper. Judgment has never mattered more. AI lays out a hundred possibilities — I choose the one that's true to the brand."
与 AI 对话式推演品牌叙事：一次展开多个概念方向的假设，快速排除平庸解，把时间留给值得深化的那两三个。判断标准始终来自对业务与人群的理解。 Conversational exploration of brand narratives — many directions opened at once, the mediocre discarded fast, judgment always rooted in the business.
用提示词工程精确控制风格、构图与光影，数小时内产出数十个可讨论的视觉方向；再以设计标准筛选、手工深化，保证系列产出的风格一致性。 Prompt-engineered control over style, composition and light — dozens of directions in hours, then curated and refined by hand for series consistency.
以图生视频把主视觉延展为动态物料——社媒短片、展会屏幕、产品演绎。品牌资产从「一张图」变成「一段时间」，传播场景成倍扩展。 Image-to-video turns a key visual into motion assets — social clips, exhibition screens, product films. A brand asset becomes a timeline, not a still.
与 AI 结对编程，把设计稿直接推进为可交互的网页与原型并部署上线——设计师不止交付图层，也交付可访问的最终品。 Pair-programming with AI to push designs into interactive, deployed web experiences — delivering the final artifact, not just the layers.
画自己喜欢的事——一杯饮、一本书、一局游戏、一次远行，
还有家里那只白色的小狗。
A few things I draw on the side — a cup, a book, a game, a drive, and the white dog at home.
